McDonald's launched their new Piri Piri McSpicy Burger, made with Piri Piri powder in all its ingredients except the lettuce.

Idea: Some things need no explanation to be enjoyed, like pouring Piri Piri across all of the new Piri Piri McSpicy.

PS: It was pretty cool to work with Bollywood star Rashmika Mandanna.

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Agency: DDB Mudra Group

Role: Conceptualization process and assisted the production.